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Farm Rich - Mozzball World Cup
Project type
Social Campaign
Date
2025
A summer of international soccer had every brand chasing the same fans. Farm Rich needed a way in that felt like the watch party itself, not another ad about one. Being the brand that elevates every snacking occasion, we needed a way to do the same during one of the biggest sports events in the world.
So we built The Mozzball Table: a fully playable foosball table with 26 players modeled after Farm Rich mozzarella sticks. No CGI. CR8, EP+Co's in-house production arm, hand fabricated the whole thing from scratch.
We created a social campaign, hero'd by a sizzle film, that sent snackers head to head for The Marinara Cup, spinning, scoring, and occasionally losing a player to an untimely bite. Then we made the table the prize, giving it away on Instagram to one fan's game day.
