CORY BRINSON
Veteran Brand Planner
Fun Facts:
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Husband to Amy & Dad to Brody
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Passionate Boston Red Sox Fan
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2 Dog Household (Archie & Hercules)
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Former Professional Wrestler
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Former High School Football Coach
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Semi-Decent Golfer
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Lover of 80s Pop-Culture
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2004 Capital One Bowl Fan of the Game
Marketing Guy. Strategy Nerd. Obnoxious Red Sox Enthusiast.
While those may all be true, they're probably not in the correct order.
In fact, I'd say, I’m a father and a husband first, a brand planning nerd second... and a Red Sox, Patriots & Dawgs fan third. I'm also a Ghostbuster at heart. But that's for another time.
Professionally, I've been blessed to spend most of my career in marketing and advertising on the strategy and planning side specializing in brand building, content development, and product & service marketing. I've been blessed to work in a number of categories with some of the biggest & coolest brands in the world from Fortune 500 companies to some of the top media & entertainment companies, and, even, some OSCAR-nominated films. I’ve worked on CPG, service, B2B brands, and technology & media, and have even worked in sports marketing with some of the most elite players in the NFL and NCAA.
WORK EXPERIENCE
January 2023 - Present
January 2024 - Present
August 2016 - January 2023
March 2014 - August 2016
CB STRATEGY, LLC (GREENVILLE, SC)
Owner & Consultant
Freelance strategy and design consulting.
Client Roster: Underdog Fantasy, Non-Fiction Agency, ESM Sports Marketing, and DraftKings.
EP+Co (GREENVILLE, SC)
SVP, Brand Planning Director
January 2024 - Present
Client Roster: Haverty's Furniture, Michelin North America, and Planet Oat.
VP, Brand Planning Director
March 2020 - January 2023
Client Roster: John Deere (Brand, B2C, & Construction), Newell Brands (Food Saver, Rubbermaid, Sistema, & Coleman), Bojangles’, and Michelin North America.
Brand Planning Director
August 2018 - March 2020
Client Roster: LinkedIn, 20th Century Fox (Deadpool 2, Bohemian Rhapsody, Predator, New Mutants, Kingsman: Golden Circle), Netflix, and ESPN.
Senior Brand Planner
August 2018 - March 2020
Client Roster: Denny's, Lowe's Home Improvement, The UPS Store, Pilot Flying J, Lenovo, Voya Financial, Verizon Wireless, and Leading Hotels of the World.
BFG COMMUNICATIONS (HILTON HEAD ISLAND, SC)
Associate Director, Strategy & Insights
January 2016 - August 2016
Client Roster: Church’s Chicken, Dr. Oetker, Whirlpool, Forty Creek Whisky, Tropical Smoothie Cafe, Menage a Trois Wine, and Sutter Home.
Associate Director, Social Media
April 2015 - January 2016
Client Roster: Progressive Commerical Insurance, Church’s Chicken, Skyy Vodka, Cott Beverages, Trinchero Family Estates, and Wild Turkey.
QA, Ad Ops, & Cultural Insights Manager
March 2014 - April 2015
Client Roster: South Carolina Parks, Recreation, and Tourism, Virgil Kane, Lance Crackers, Whirlpool, Espolon Tequila, Ace Hardware, Beringer Family Estates, and Château St. Jean.
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