Lowe's - "Do It Wright" - March Madness

As part of Lowe's focus on Craftsman arriving in stores, we were tasked with utilizing a March Madness media and talent buy to create messaging.

While Jay Wright is a phenomenal coach during March Madness, he's also a great coach during Spring Madness. We utilized the context of the buy to connect a message that would resonate with viewers during the tournament, while also tapping into that anxious energy of spring.

Below are some examples of the Lowe's x Jay Wright "Do It Wright" campaign.