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John Deere - "We Run for All"
Project type
Brand Planning
Date
2022-2023
Role
Lead Planner
In 2020, John Deere announced its new Smart Industrial strategy, focusing on delivering smarter and more sustainable solutions to their customers around the world.
Behind the scenes, even more important work was happening: a new brand purpose to guide Deere's brand and operations for the next century: "We Run So Life Can Leap Forward."
Over 18 months between 2021-2022, I helped John Deere develop a strategy that encompassed this new brand purpose while finding a common motivation shared by Deere's vast audiences across the globe.
While the new campaign will not go live until mid-late 2023, below are some of the initial executions bringing "We Run for All" to life along with some internal tech-focused campaigns.
